Intelligent Transport Systems

Optimising Use ITS is working on better traffic flow on the road network, both within the city and outside it. Adding ‘intelligence’ to mobility shortens door-to-door journey times, improves safety and liveability, and saves unnecessary cost and fuss. Up to and including 2017, Optimising Use aims to make a step change with intelligent transport systems (ITS), together with the regions, the business community and the Directorate-General for Public Works and Water Management. Our focus on several themes in the follow-up programme is designed to make a difference for users of those services and to facilitate liveable, accessible and attractive cities.

Ready for the future

The objective of Optimising Use Follow-up ITS (Beter Benutten Vervolg-ITS, or ‘BBV-ITS’) is twofold: measurable effects in specific regions before 2018 and sustainable continued development after 2018. The ITS programme helps to achieve these goals with joint investments and arrangements that have national, regional and local impact. Over the next few years, we are looking to roll out intelligent transport services on a large scale, involving more regions and sufficient numbers of users. We also want to advance technically and commercially. Our aim here is to achieve sustainable intelligent services that depend less, if at all, on permanent government investment.

The Optimising Use Follow-up ITS programme implements the transition pathways mapped out by the government and the market in the ‘Routekaart Beter Geïnformeerd op Weg’, a road map for better in-transit information. Intelligence in and around the car, whether or not via the smartphone, will support vehicle-to-vehicle and vehicle-to-infrastructure communication. This will improve travellers’ connectivity and support the developments towards autonomous driving.


Personal, privately-offered services influence the behaviour of individuals before and during a journey. Relevant factors include departure time, mode of travel, the chosen route or a good alternative, speeds, advice on merging and exiting and timely hazard alerts. The importance and use of these intelligent services differs per target group. For commuters who are used to travelling a set route, ITS services mainly offer convenience, fuel economy and time savings. For business travellers, this can make a difference of two or three appointments per day. They receive targeted advice on the quickest options in relation to incidents or events, during the ‘last mile’ in urban areas, and regarding available parking spaces or loading and unloading bays for goods vehicles.

ITS also offers the comfort of having information available on definite, up-to-the-minute arrival times. Furthermore, ITS allows vehicles and intersections to communicate with each other so that right of way can be granted geared to specific target groups such as public transport, cyclists or heavy goods vehicles.

Opportunities for cities

Intelligent mobility doesn’t just make the journey easier, cheaper and more attractive for the traveller or the business community. It also offers opportunities for cities, by reducing unnecessary and undesirable mileage in the city. For example, no traffic past schools during the school day, no protracted searching for empty parking spaces or available loading and unloading areas, traffic lights that operate more efficiently and no unnecessary congestion around events. We can use ITS to make the city and its environs safer, more liveable, more accessible and economically more interesting. Plus, it helps reduce unnecessary costs for cities and provinces.

Smart deals

Optimising Use ITS encourages market parties, users and the government to work together to create new solutions. Market parties are developing smart, tailor-made solutions for travellers, while authorities are providing data and contributing to investment in new private services. If large numbers of travellers use such services, social benefit will ensue and these services and technologies will not only become cost-effective, but, importantly, their development will continue.

Optimising Use is stimulating the market to develop healthy earnings models. It also links major players with each other and, together with the Connecting Mobility programme, ensures that preconditions are met. Optimising Use aims for ‘smart deals’ that will see travellers better served, businesses cutting unnecessary costs, and cities becoming more accessible.


Various private stakeholders benefit from new intelligent facilities and services. Insurers, employers, car-rental companies, fleet owners and events organisers can reduce their costs and increase their returns by getting a better understanding of their target groups’ travel and driving behaviour and generating new business. In the Optimising Use programme, collaboration is sought with these parties in order to examine how they can profit from intelligent services from the perspective of their commercial interests. This boosts the development of customer-focused functionalities in new services and stimulates a future-proof market.